Christmas 2019 is a mega business for the retailer.
It can be the most profitable time of the year. We all look for last-minute gift ideas. For some companies, it is the difference between success and failure.
Each year there is a fierce battle to persuade Christmas shoppers to part with their cash. Hence the recent introduction of the epic TV advert. I always look forward to the release of these Christmas adverts. They have fast become as much a part of the festive season as turkey, mince pies and Father Christmas himself.
Here are just a few:
- ‘The Snowman’ (Irn Bru)
- 'The Man on The Moon' (John Lewis)
- ‘Christmas with love from Mrs Claus’ (Marks & Spencer)
- ‘Holidays are Coming’ (Coca Cola)
- ‘Kevin the Carrot and the Wicked Parsnip’ (Aldi)
My all-time favourite Christmas TV advert, until 2019 that is, was Sainsbury’s ‘1914’. BBC’s Tom de Castella remarks upon the advert which dramatises the Christmas truce of the First World War in 1914. He writes:
“It starts with the boom of artillery. It's night and British soldiers huddle in the trenches. Snow is falling. A Tommy opens a parcel from home - out falls a woman's photo and a bar of chocolate. The Sainsbury's Tommy - for it is he - smiles. Silent Night rises eerily - at first in German and then in English. The Sainsbury's Tommy pokes his head above the trench and after momentary tension - will they shoot? - the two sets of soldiers are in No Man's Land playing football and chatting ... The protagonist hands his chocolate to a German called Otto and in return receives what looks like a piece of hardtack biscuit. In the distance the guns rumble, both sets of troops return to the trenches, and the rousing score morphs into meditative piano. ‘Christmas is for sharing,’ flashes up on screen, followed by the familiar orange Sainsbury's logo, and finally ‘Made in partnership with the Royal British Legion’.
However, this year there is a retail newcomer to challenge even the John Lewis’s of this world...Haford Hardware in Rhayader, mid Wales. The advert stars a two-year-old boy called Arthur, son of the shop owner Tom Jones and only cost £100 to make.
The two-minute film, set to a music cover of Alphaville’s 'Forever Young' by singer Andrea von Kampen, begins with Arthur waking up in bed, where he then heads to the bathroom to brush his teeth before enjoying a bowl of cereal. He soon leaves home to open up shop at Hafod Hardware. We see Arthur mending a wooden broom, sweeping the shop floor, wiping down the surfaces, restocking shelves and serving customers, all in a day's work. At the end of the day, as he shuts up shop and prepares to bring a real Christmas tree home, we see Arthur transform into an adult, aka as Tom, with the tagline 'Be A Kid This Christmas' appearing on screen.
View the touching video here:
Have you bought all your Christmas gifts?
Hurry, there are only six sleeps to Christmas as my grandson says. There is still time to purchase creative gifts at Brilliant Wall Art. They are the UK’s premier online wall art and home accessory specialist.
Based in Birmingham, Brilliant Wall Art have been providing decorative metal wall art and home accessories since 2006 with their primary goal being customer satisfaction. They have the perfect last-minute Christmas gift ideas.
Here are six of the best metal wall art creations:
- Rainbow Butterfly
- Small Multicoloured Butterfly
- Small Blue Butterfly
- Shabby Chic Flower
- White Birch Tree
- Large Daisy Flower Ring
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If you have any questions about our pieces, please do not hesitate to contact us today.
Brilliant Wall Art wish you all a Happy Christmas and a Wonderful and Healthy New Year
- BRILLIANT WALL ART -
Bring out the Artist in You…Your walls are Your Blank Canvas